Hi, I’m Elias Mekuria —
a designer based in New York City.

I’m passionate about visually capturing ideas and communicating them effectively through graphic design, typography, and website design & development.



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Hey, this is Elias Mekuria.
A Graphic Designer working in New York City.

Currently working as a designer for ROCNATION.

My passion lies in visually capturing ideas and effectively communicating them through the medium of graphic and type design.


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Shaping The Culture

Logo redesign project for "Shaping the Culture," a podcast that explores the ways in which culture is formed and transformed.

As part of this project, I had the opportunity to upgrade the podcast's logo and brand identity, helping to establish a more distinct and recognizable visual presence for the show. In the following pages, you will see the process I went through to create the new logo and how it fits into the broader brand identity of "Shaping the Culture."